When people are looking to buy a home, they aren’t just taking the visuals into consideration. A commitment as substantial as buying a home requires more thought, more research, more scrutiny. Every word they read in a listing and every word they hear at a showing will remain in their thoughts to be analyzed later. They will be narrowing down their final choices by not only comparing pictures of their top choices, but by comparing descriptions of each home as well.
There are a few words and phrases that real estate professionals are urging that people cease using when describing a property. Finding the right words may not be a simple task, but avoiding this terminology will ensure that you aren’t setting yourself up for a loss at the onset:
Saying that your home is a “good value” detracts from all of the important information that you really should be sharing. And this missing information is exactly the type of description that potential buyers want to read or hear. Instead, focus on using words that help to visually paint a picture of the reasons why someone would want to live in the home, with an added emphasis on its physical attributes.
High-end, classy, you would think that this word should be included in your description since it eludes to the home being very desirable. When you use the word “luxurious,” you are implying that there is an element of the home that sets it apart. When the buyers come to the home for the showing, they will be searching specifically for that luxurious element. If you use it out of context just to sound impressive, that letdown could ruin your chances of selling the home. This word is so frequently used anymore that now it’s lost its meaning, which means that if you truly do have a luxury home, it may not mean anything to potential homebuyers until they actually come to see the property.
Before you sell a home, there are renovations that are not only necessary, but will lend to an increase in asking price due to the improvements made. But you need to be selective when you are speaking about the renovations that have been completed. If you only include one renovation, like the home being “freshly painted,” the prospective buyers may interpret that as being the only remarkable characteristic about the home. If you have done more to the home, be sure to mention that.
Put yourself in the mindset of a homebuyer when you are writing or speaking about the home for sale. When you describe it, analyze the meaning behind every word or phrase that is being used and look for any disguised meanings that, when interpreted, could potentially hurt the sale of the home.